We design first
class SaaS
Uwwa is a design studio focusing solely on SaaS products. We help businesses achieve goals through design.
growth
Innovation
Analytics
Efficiency
transparency
aesthetics
Efficiency
growth
Innovation
Analytics
Efficiency
transparency
aesthetics
Efficiency
growth
Innovation
Analytics
Efficiency
transparency
aesthetics
Efficiency
/ Studio /
Leading SaaS design innovators
A young SaaS Design agency with no red tape. Founded by a perfect duo: an expert designer and a design recruiter. Setting high standards for ourselves and the work we do.
We will answer any design-related questions on a short call.
Let’s connect
/
01
product Design
/
(
)
PRODUCT Design
We have vast experience developing SaaS products from scratch and improving existing solutions. Our intuitive and tailored designs convert and keep your users engaged.
/
02
Growth Design
/
(
)
Growth Design
We know how to connect user needs to business goals, validate assumptions, and achieve impact on business metrics. We’ll help generate and test hypotheses fast.
/
03
Mobile Apps Design
/
(
)
Mobile Apps Design
We seamlessly bring your SaaS platform to mobile devices. With a mobile app, you offer your customers the flexibility to use your SaaS from any device and location. This becomes your competitive advantage.
/
04
Design Systems
/
(
)
Design Systems
We create a component library and guidelines, organize all the assets in the reusable design system. Teams can reuse existing pieces, which saves time and project costs.
/
05
Design Audits
/
(
)
Design Audits
We review all visual design elements, conduct usability checkups, and provide actionable business insights. We identify areas where a product is drifting away from its pre-established standards or goals.
/
06
User Research
/
(
)
User Research
By using various UX Research methods, we gain valuable insights into users’ needs, behavior, and motivations. Knowing the user eliminates uncertainty and guesswork.
/
07
Website Design for your SaaS
/
(
)
Website Design for your SaaS
Once your SaaS product is ready, we help you pack it nicely by designing a website that will drive more traffic and user engagement. We use Webflow to make it live.
/ How it works /
Driving business value through design
For each project, we come up with a unique process that solves the problem rather than follow an off-the-shelf plan. Whether you need to design a new SaaS, redesign or scale an existing product, or extend your design team, UWWA is here to bring your vision to life.
Design a new SaaS
Redesign or improve your product
Extend your design team
We craft intuitive and tailored SaaS experiences that users love. From your idea to a complete design.
Perfect if you need to:
- Design an MVP based on your SaaS idea
- Transform a service business into SaaS
- Design SaaS for your internal needs
- Quickly test the business idea with potential customers
We make sure your SaaS attracts people, solves their real needs, and converts them into paying customers.
Perfect if you need to:
- Understand why the product is not hitting targets
- Make your product easier to use
- Add new features and test them fast
- Test the hypothesis fastUplift the look and feel of the productIncorporate Al into our product
You get a dedicated SaaS designer through a monthly subscription.
Perfect if you need to:
- Add an extra pair of hands for your project
- Bring in a designer to execute a predetermined roadmap
- Get the designer started really fast
- Hire without recruitment costs
Design a new SaaS
/01/
We craft intuitive and tailored SaaS experiences that people love. From your idea to a complete design.
Perfect if you need to:
- Design an MVP based on your SaaS idea
- Transform a service business into SaaS
- Design SaaS for your internal needs
- Quickly test the business idea with potential customers
Redesign or improve your product
/02/
We make sure your SaaS attracts people, solves their real needs, and converts them into paying customers.
Perfect if you need to:
- Understand why the product is not hitting targets
- Make your product easier to use
- Add new features and test them fast
- Test the hypothesis fast
- Uplift the look and feel of the product
- Incorporate Al into our product
Extend your design team
/03/
You get a dedicated SaaS designer through a monthly subscription.
Perfect if you need to:
- Add an extra pair of hands for your project
- Bring in a designer to execute a predetermined roadmap
- Get the designer started really fast
- Hire without recruitment costs
/ Works /
Recent projects 03
We make things work, and we make things pretty. Our designs are as visually striking as they are effective in hitting your business goals. With our client-first environment, SaaS expertise and transparent pricing, you get a true design partner you can rely on. Explore our past partnerships: how we built and scaled SaaS products.
New features
UX improvements
Klarna
Fintech
UWWA made a complete redesign of the outdated internal tool, increasing employees' productivity and satisfaction from working with the product.
Our redesign helped Klarna to reduce costs on employee training, third-party tools, and escalations to a more costly 2nd line of support. This is our most successful case of cost reduction through design.
Case study
New features
UX improvements
New feature
Miro
Whiteboarding tool
We helped Miro to continue to disrupt the industry through innovative design, made possible by thorough research of people's needs.
UWWA supported the research & design of Smart Meetings: a solution to elevate the experience of conducting workshops in Miro. This is the most viral use case which drives a lot of new customers, and it was the biggest company bet for that year.
Case study
New feature design
Onboarding design
New product
Competera
Retail analytics
We improved the activation part of the product funnel, a part that many vertical SaaS products struggle to crack.
We helped users learn how to use Competera more effectively to do their jobs via user segmentation and clever onboarding.
Case study
Onboarding design
New product
/ Testimonials /
Here’s what
others say
It's a complete pleasure to work with UWWA!
Borys' user-centric approach is something I really admire. He never settles for the surface-level design; instead, but instead dives deeper into the core user pain points and studies them, to ensure that design solution solves actual needs. Collaboration with Borys has been incredibly productive, and has been a significant factor in our ongoing success and growth.
Product Manager
Kristina helped to assemble and coordinate a team of 120 talented designers around the world
Designers who consistently delivered high-quality work for different clients and projects. I would like to highlight that Kristina has exceptional interpersonal skills.
Design Director, ex-Frog
With no hesitation or doubt in my mind, I recommend working with Kristina to build out your design team
Kristina is thoughtful, takes the time to understand the needs of the client, is very hard working, and a true partner when it comes to finding the right design talent.
Design Director
/ We are uwwa /
Team
A full-cycle product design studio from Europe, made of colleagues turned friends who genuinely enjoy working together.
Kristina Holysheva
Founder of a design recruitment agency, ex-Google Design Recruiter, experienced in building and managing design teams with 8+ years in tech. Based in Warsaw.
LinkedIn
Collaborations
We have access to the best design talent worldwide. Based on your project goal, we strengthen our team with top-notch UX designers, researchers or web designers.
Kristina Holysheva
/ people /
Founder of a design recruitment agency, ex-Google Design Recruiter, experienced in building and managing design teams with 9+ years in tech. Based in San Francisco.
LinkedIn
Borys Baklanov
/ design /
Senior designer with 6 years of experience building world-renowned SaaS products, including Miro and Klarna. Educator, teaching design in a leading Ukrainian design school. Based in Berlin.
Collaborators
/ craft /
We have access to the best design talent worldwide. Based on your project goal, we strengthen our team with top-notch UX designers, researchers or web designers.
/ Get started /
Let's Launch Your Journey
We are providing consultations, for free. Get advice on customer activation, onboarding design, reducing product complexity, or growth experiments.
